Hiring Your Website Designer.

You want a roaring online business and you feel that designing a great website will get you the required results. But, you should know that a good website is very subjective and getting good results will all depend on the numbers. Numbers in this context refer to the volume of traffic generated and it’s conversion into sales. So, in this context it is critical to hire a results oriented website designer who can help you to get the required numbers.

Asking your website designer the following questions to ensure that you are selecting the right one.

1. How will they price your project?

   You will be paying for the expertise of the website designer so it’ s essential to understand the finer details of their quote. The time that they will spend on your website, whether their quote is a single flat rate, are there any extra features that will be billed separately, will the project cost commensurate with the per-determined output and the hourly rates should be clear before starting with any web designer.

2. Can they substantiate their track record?

   What type of clients have they worked with in the past, have they delivered the required results for them, do they have any figures to prove their claims and are there any case studies that show how their clients benefited from their services, always have a good look at their portfolio and do your own research. Are their projects completed or do some of them look as if they are half completed.

3. Will your website designer allocate time for planning and industry research?

   A highly effective website designer should have time allocated to planning and researching your industry. It should be ascertained well in advance as to the time that will be spent by the designer on getting to know your business, your competitors and the market.

4. Does the website designer use wire-frames while designing your website?

   The use of wire-frames ensures that the placement of all elements of the website is planned well, before actually designing your website. All items and features of the website should be placed in the correct location so that there are no afterthoughts.

5. Is the website designer experienced in creating easy to use websites?

   The website designer must be able to create easy to use websites so that your visitors are not frustrated trying to hunt for the items that they need. The ease in navigability has to impress your clients.

6. Will the website design help to achieve my goals?

   You should have a of set realistic goals laid down in concrete terms. You should get an assurance from the website designer as to whether their designs will enable the business to move in the right direction.

7. Do they provide usability and conversion testing?

   Will usability and conversion testing be offered as an follow-up service, the designer cannot wash their hands of your project on the mere completion of the project. This normally comes at an additional cost though the advantages will outweigh the expense.

Summary

Hiring the right website designer can be a daunting task but doing your research and asking the right questions will help you to make the right choice. Always be sure that the website designer can provide examples of completed work and if in doubt, ask the website designer to provide you with a few references. There is no harm in making a few calls to the website designers past clients to be sure that you are heading down the right path with the right website designer.